Our story
By students, for students.
Wild Card started in a Durham student house in 2022. We were sick of paying full price for nights out, knowing the venues we loved would happily cut us a deal if we asked. So we asked. One venue became three, three became thirty, and now Wild Card runs across three of the UK's biggest student cities.
Where we are.
Durham
Launched September 2022
Where it all started. Wild Card launched in Durham in 2022.
Loughborough
Launched 2023
Bringing Wild Card to Loughborough students.
Why we built it
Student budgets are tighter than ever. National discount apps exist but they're built for everyone — they're noisy, irrelevant, and the actual deals are forgettable. We wanted something curated: an app that pays for itself in one night and keeps paying off all year.
How we choose partners
Every venue is hand-picked. We only sign partners that students actually visit and where the offer is genuinely worth it. If an offer stops being honoured or stops being good, we drop the venue — no exceptions.
What's next
More cities, deeper discounts, and a real community of Wild Card holders. We're expanding to new universities through 2026 — follow @thewildcarduk on Instagram to hear first.
Go deeper.
Our story
From a Durham kitchen table to three cities.
Read more →The team
The permanent crew and our student reps.
Read more →Partner with us
For venues — get students through the door.
Read more →Careers
Open roles on the team and across cities.
Read more →Press
Stats, brand assets and media contact.
Read more →Blog
City guides, partner spotlights and product notes.
Read more →